The association was established after members of the Korea Wig Association, a non-profit organization, had been volunteering and working together as a team for several years and had come together to form a joint brand, conduct joint marketing, and joint purchasing to conduct profitable businesses. Currently, through collaboration, the entire industry is being digitally transformed to ensure the sustainability of the wig industry and to promote development and stability in line with the era of the 4th Industrial Revolution.
The purpose is to promote the welfare of members and mutual assistance through autonomous, self-reliant, and self-governing cooperative activities, share new information and technologies of members engaged in the beauty industry, and contribute to the local community by promoting sound development, supporting small business owners, creating jobs for the vulnerable, and providing social services through collaboration such as joint marketing, joint use of facilities, joint purchase of raw materials, and joint production.